This Little Goat - Branding

We were tasked with a rebrand of the globally-inspired retail line of sauces and spices created by James Beard award-winning chef, Stephanie Izard. We wanted her brand to not only reflect the bold and imaginative flavors of the chef's restaurants — but also the personality of Chef Stephanie herself. We used bright bold colors and whimsical illustrations to give this brand an identity that stood out in an aisle of brown products. The team and I crafted the full brand identity from logo to packaging to brand persona.