Terremoto - Launch

Terremoto Tequila was a new line of tequila founded by the agave masters who created Avion, Milagro, and Ancho Reyes. Even though it had qualities that distinguished it from competitors, the brand still had low recognition/distribution. With a better-established brand voice/feel, engaging and unique social content, and daily content ideation and production across multiple channels, we crafted a comprehensive campaign that disrupted the spirits category and turned convention on its head.