Spalding - 125TH

Since the game of basketball has given so much to Spalding, what a better time to recognize it than on its 125th anniversary? Spalding wrote an open letter to the game it loves and created 125 limited-edition basketballs. The balls were sent out to an exclusive list of influencers for a social take-over that honored the game. The campaign exceeded all expectations with over 1 million social engagements resulting in over 250 million impressions. It also earned over $350k in social media and netted over 85 million PR impressions. Additionally, it was recognized by the 2017 Shorty Awards as a finalist for best in graphics and took home the Audience Honor in the category.