SNICKERS - Rookie Mistakes

To generate more buzz nearing the football season as the "Official Chocolate Bar Sponsor of the NFL," we launched the SNICKERS Rookie Mistakes program to reward fans who share their own "rookie mistake" (a funny misstep made when you’re off your game due to hunger) with a chance to win tickets to Super Bowl LVII. With the help of Stefon Diggs, Najee Harris, Deebo Samuel, and CeeDee Lamb, we recreated and shared real fan submissions on both our launch spot and the SNICKERS Rookie Mistake Radio web series.