Skittles - Harry Styles

When your client's product goes viral for injuring Harry Styles, you've got to be quick to respond.

On 11/17/22, the internet exploded when Harry Styles got hit in the eye with a Skittle while performing in LA the night before. That morning, my partner and I jumped into action concepting and executing a response. We implored Los Angeles to "Protect the rainbow. Taste the rainbow. *But please, don’t throw the rainbow." while nodding to Harry’s iconic protective eyewear – the sunglasses his fans (a.k.a. “Harries") wear to his concerts.

We did it with a full-color, full-page spread in the 11/19 Saturday print edition of the LA Times. The ad secured over 200 media placements including features in Billboard, Huffington Post, The Independent, UPROXX and more. Not to mention a 60-sec segment on The Today Show which was syndicated by nearly 100 TV stations nationwide. In all, we racked up over 2 billion earned impressions - all from a $24,000 print ad. Turns out, print’s not dead, after all.