Hefty - Party Cups

What brand comes to mind when you think of the #1 selling party cup? Hefty? Doubt it, but it’s true. Our job was to spread the word and change the way people think of Hefty.

With the help of Onion Labs, we pulled off a stunt that stopped people in their tracks. We placed a Hefty Party Cup in a busy Chicago park and waited for a brave soul to come by and pick it up. When they did, the weirdest and wildest party started out of nowhere - chock full of sumo wrestlers, lobster suits, drum lines, giant hamster balls, and six surprised Chicagoans becoming Hefty party starters.