GMC - #WorkFromAnywhere

GMC launched a new AT4 lineup with a premium blend of connectivity, comfort, and off-road capability, and we wanted to show it off. With so many professionals working from home as a result of the pandemic, we hijacked National #WorkFromHome Day and turned it into #WorkFromAnywhere Week by activating free onboard wi-fi for all connected GMC vehicles. This encouraged GMC owners to take a breather from their home offices and get out to experience and share the most scenic mobile office spaces. Professionals all over the country appreciated the boost of inspiration and GMC appreciated the boost in sales and recognition right back.