The Glenlivet has been producing single-malt Scotch since 1824. To celebrate this craft, we wanted to get people to savor the moments where you sit back and connect with the world around you, the people you are with, and the scotch in your glass. We created the campaign, "Getaway with The Glenlivet" which was a call to consumers to take the time to savor all of life's simple pleasures. No more "rain checks" or "next times" - we set out to clear the way for people to get out there and savor it all.