Bristol-Myers Squibb - Possibility Lives

Bristol-Myers Squibb wanted to launch an internal diversity and inclusion initiative through a fresh and authentic lens. In order to garner curiosity and attention, the visual identity of this campaign needed to be bold, smart, and modern, while still personable and relatable. By clearly articulating our Global Diversity & Inclusion message with informative and actionable thoughts, we were able to galvanize our client's workforce into action.